AI Shopping Readiness Audit

Review

Overall Summary

• You scored 69 of 100, on 90 available points. Speed was not measured, so it scores nothing and is excluded from the total rather than counted as zero.
• Two AI search crawlers are blocked from your product pages in robots.txt: OAI-SearchBot, which is how ChatGPT search and shopping reads a store, and PerplexityBot. Whatever else is true of this catalogue, those two assistants cannot see any of it.
• The catalogue splits almost exactly in half. Eight products carry the detail an assistant needs, and ten do not: 61% of titles do not name the product type and 56% of descriptions carry no measurable specification.
• Structured data is nearly complete where it exists, at 20.3 of 25, but the GTIN is missing on 9 of 15 sampled pages. A GTIN is how Google Shopping and AI shopping surfaces match your product to the same product elsewhere.
• Your policies are good and almost none of them can be read. Shipping, returns and contact all exist with concrete facts, and 1 of 6 policy pages is readable by a crawler.
• In a spot check of eight buyer-style queries on 9 September 2026, this store appeared in 2. Both were queries that named the brand or quoted a specification you publish.

What AI Agents Can Read

• Catalogue readability scores 15.9 of 25, the weakest measured section, and every point of it is inside your own product data.
• Titles naming the product type: 38.9%. camp-mug is titled Camp Mug, weekender is titled Weekender, field-cap is titled Field Cap, deck-shoe-sand is titled Deck Shoe and wool-throw-charcoal is titled Wool Throw. An assistant filtering for a bag, a cap or a throw is reading the title first.
• Titles of 20 or more characters, without numbering or marketing words: 38.9%. The same short titles fail both tests at once, so fixing one fixes the other.
• Descriptions of 50 words or more: 44.4%. The eight detailed products run past 100 words. The other ten run to about 35 and say the same things: built for everyday wear, only gets better with age. the-daily-tee, field-cap, study-shirt-ecru and weekender are the pattern.
• Descriptions containing a measurable specification: 44.4%. The contrast in your own catalogue is the clearest evidence of what this is worth. british-lambswool-rollneck-jumper-oat gives 380gsm, a four-ply rib, chest 96cm to 127cm, a 68cm body length, 620g in a medium, and a 30 degree wool wash. the-daily-tee gives none of those things. An assistant asked for a 380gsm jumper can answer from the first and cannot from the second.
• Structured data scores 20.3 of 25. Product structured data is present on 93.3% of the 15 pages read, with price, currency, availability, brand and SKU at the same rate. /products/camp-mug carries none at all.
• GTIN present on 40% of pages. oiled-leather-belt-tan, the-daily-tee, weekender, study-shirt-ecru and study-shirt-indigo have no barcode in their structured data. Without it, an assistant comparing prices has no reliable way to know your product is the same product it has seen elsewhere.
• Rating present on 46.7%. Just under half your sampled pages expose a rating an assistant can weigh.
• Vendor is filled on 100% of products, product type on 100%, and every variant has a SKU. You average 4.28 images per product, past the target of three, with alt text on 74%.

Whether They Can Trust the Store

• Trust and policy scores 12.3 of 15, and the shape of that number matters more than the number. Every page an assistant looks for exists, and almost none of them can be read.
• Shipping is found and concrete: 1 working day dispatch, 2 to 3 working days delivery, GBP 4.95 standard and free over GBP 75. Returns is found and concrete: 60 days, refunds within 5 working days. Contact is found with an email, a phone number and hours.
• Policy pages readable by crawlers: 1 of 6. Your robots.txt disallows /policies/, so /policies/shipping-policy, /policies/refund-policy and /policies/contact-information are shut to every crawler that honours it. The work is done and the door is closed.
• Shipping, returns and contact linked from the homepage: 0 of 3. An agent that starts at your front page has no route to any of them even if it could read them.
• An about page, a privacy policy and terms of service are all present. There is no FAQ page.

Whether They Can Reach It

• Agent access scores 11 of 15. robots.txt is present, a sitemap is present, and it covers 100% of your 18 products.
• AI search and shopping crawlers allowed on product pages: 6 of 8. Two are blocked: OAI-SearchBot, which is the crawler behind ChatGPT search and shopping, and PerplexityBot. This is the single most expensive line here. Everything else here is about how well an assistant understands your products; this is about whether two of them are allowed to look.
• Worth separating from that: GPTBot, ClaudeBot and CCBot are also blocked, and blocking those is a different decision. Those are training crawlers, not search. Blocking them keeps your text out of model training and costs you nothing in shopping visibility. Blocking OAI-SearchBot and PerplexityBot removes you from the results.
• No llms.txt. A short file at llms.txt naming your main collections and policy pages is the cheapest two points available.
• Speed was not measured. The measurement did not complete, so there is no figure for it either way, and the 10 points it carries are excluded from your total rather than scored as zero.
• The visibility spot check ran 8 queries on 9 September 2026 and this store appeared in 2. It appeared for "380gsm lambswool rollneck jumper british made" and for "Copperbeech knitwear review". It did not appear for "best british lambswool jumper for winter uk", "waxed cotton jacket under 300 pounds uk", "waxed cotton vs oilskin jacket for wet weather", "which jumper is warmer lambswool or merino", "harris tweed overshirt mens uk", or "clothing made in britain from british wool". This is one day and eight queries, not a ranking.
• The two it won are the two where a machine had a fact to match: your own published 380gsm, and your own brand name. The six it lost are the ones a shopper uses when they do not know you yet.

The Fix List

• Unblock OAI-SearchBot and PerplexityBot in robots.txt. Edit robots.txt.liquid and remove those two blocks, leaving the GPTBot, ClaudeBot and CCBot blocks in place if you want to stay out of training data. This is one line each and it is the difference between being absent from ChatGPT shopping and being present in it.
• Allow the policies folder in the same file. Your shipping, returns and contact pages already say the right things with real numbers in them. Right now 1 of 6 is readable. This is finished work behind a closed door.
• Put the product type in the ten titles that omit it, using the word you have already filed each one under. weekender is filed under Bags and titled Weekender. Before: Weekender. After: Weekender Bag. deck-shoe-sand is filed under Footwear, wool-throw-charcoal and camp-mug under Homeware, field-cap under Accessories. Do not invent a material or a capacity to pad the title; take the type from your own filing and the detail from the description once you have written it.
• Add a specification block to the ten thin descriptions. You already know how: british-lambswool-rollneck-jumper-oat is the template. Give each product its weight, its material, its measurements and its care instructions, in a bulleted list under the existing paragraph. Start with weekender and study-shirt-ecru, which are the highest-priced of the ten.
• Add the GTIN to the 9 pages that lack it. In Shopify admin the field is the barcode on each variant, and it flows into the structured data automatically once filled.
• Add Product structured data to /products/camp-mug. It is the one page of 15 with none, which usually means a product created outside the normal template.
• Link shipping, returns and contact from the homepage footer. All three exist. None is reachable from the front door.
• Publish an llms.txt. Name your main collections, your policy pages and your about page. Two points, one file.
• Add alt text to the remaining images. 74% carry it.

30-Day Plan

Week 1. Edit robots.txt.liquid: remove the OAI-SearchBot and PerplexityBot blocks and allow the policies folder. Check afterwards that a policy page loads for a crawler. Add shipping, returns and contact links to the homepage footer. Publish llms.txt.

Week 2. Fix the ten titles that do not name the product type, using facts already in each product. Add the barcode to the 9 products missing a GTIN, highest-priced first. Add Product structured data to camp-mug.

Week 3. Write the specification block for the ten thin descriptions, following the pattern your own lambswool jumper already sets: weight, material, measurements, care. Add alt text to those products' images while you are in each one.

Week 4. Re-run the queries you lost and see whether anything has changed. Add a short FAQ page answering what you get asked most, since that is the page assistants quote from when a shopper asks a question you have already answered.